Have you thought about exporting your soy products? Similar to the United States, demand for and consumption of soyfoods continues to grow globally. For example, Western Europe has seen significant growth in an assortment of soy foods ranging from beverages, to desserts, to yogurts, and more, in recent years. Data shows Western European growth of greater than 20 percent year over year, with little indication of a slow down any time soon. Some countries, such as Germany and Spain are showing even greater acceleration than the above rate. Recent global studies show an overall growing concern about health, and a focus on healthy eating. All of this data supports an ongoing increase in the consumption of soy based foods.

When considering opportunities abroad, don’t just consider the familiar markets of Europe. Traditional soy consuming markets like those of Southeast and East Asia continue to expand. While some markets, especially in Southeast Asia have typically presented challenges with regards to price sensitivity, the average disposable income in many of these countries continues to rise dramatically. Further, these markets which once offered very generic versions of soy foods are seeing an explosion in demand for new soy based options. Soy has been consumed in these markets for multiple generations. But, like the west, consumers are requiring a wider selection of innovative soy products, and they are often willing to pay a premium. The market for packaged soy beverages in Southeast Asia is on target to reach at least $500 million by 2010! Further, nearly 60 percent of all soy beverages are being purchased through the supermarket channels. These two figures show the amazing changes in market dynamics, and the expanding opportunities for soy food in just the past several years.

The U.S. market maintains a healthy rate of growth for soy foods. Still, opportunities abound for those brands willing to look beyond our borders. Early movers with healthy, innovative, and properly positioned products stand an excellent chance of success with exports.